Trailer For The Perfect Family

Sometimes I wonder if I should get into movie marketing. Hollywood never promotes nudity, and I’m not sure why. For example, would you have cared about Martha Marcy May Marlene if you didn’t know Elizabeth Olsen was nude in it? If it wasn’t for outlets like Mr. Skin, the world would have never known!

Did you know Bones (Emily Deschanel) plays a lesbian in The Perfect Family? I didn’t, I had to watch the trailer to find out. If I didn’t write for a movie blog, I would have never known about this movie, and would have missed this important piece of information. Variance Films needs a new marketing strategy. For example: Posters with Bones kissing Angelique Cabral. Women have been using this technique to get men to watch chick flicks for years (It worked on me with Holly Hunter and The Piano when I was 16). You would think distributers would have picked up on it by now.

The Perfect Family follows a suburban mother and devout Catholic Eileen Cleary (Kathleen Turner) who is nominated for Catholic Woman of the Year at her local parish. Unfortunately her family isn’t the perfect Catholic vision she wishes it would be. Her daughter (Deschanel) plans to marry her girlfriend (Cabral), her son (Jason Ritter) is cheating on his wife, and Eileen is married to a recovering alcoholic. The Perfect Family will be in select theaters and On Demand May 15.

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