The steep price ($3.8 million to $4 million) for 30-seconds of Super Bowl XLVII airtime forced most studios to cut their blockbuster movie trailers short. The Iron Man 3 teaser urged people to visit the official Facebook page to see the extended version, which resulted in the full-length trailer being shared more than 30,000 times in just a few hours. The 30-second Oz the Great and Powerful spot was able to cram in an appearance by James Franco, Mila Kunis and the Wicked Witch while delivering the tagline: “The Land You Know — The Story You Don’t”. And Star Trek Into Darkness managed to quickly promise us “Our World Will Fall” in its Super Bowl debut. The Lone Ranger and Fast and Furious 6 were the only two movies to deliver full-trailers.
Not only did the Super Bowl movie spots disappoint, but it also gave us peek at the disappointing summer movies we have to look forward too. Can we really survive another Rock / Diesel pre-summer Fast & the Furious flick? And as Moviefone.com wrote, “Eh. How long can we watch Johnny Depp act weird in makeup?” I’m not even going to mention the train wreck World War Z. Its just 2012 with zombies and Brad Pitt instead of John Cusack… I’ll pass!
Oz the Great and Powerful opens on March 8, Star Trek Into Darkness opens May 17, Fast and Furious 6 opens May 24, World War Z opens June 21, and The Lone Ranger opens July 3. Watch the Super Bowl XLVII spots and trailers for these films below.