When it comes to directors I like my Oliver Stone like I like my women – bat shit crazy. I want images to fly off the screen that have little to do with the story at hand but everything to do with the emotion you should be feelings. Why is there suddenly an animated sequence in Natural Born Killers? Who knows? But it helps covey the feeling of madness that takes hold of that satire on media. Somehow the weird choices he makes work. The quick cuts and black and white footage of JFK are obviously the reason it works. It keeps the story moving. Doesn’t let the audience rest for a single minute. It’s why we are able to process so much complex information so clearly. We are wide eyed. Our senses working overtime. It’s why JFK is one of the greatest films ever made. The technique again was used to perfection in Nixon. These became the trademarks of an Oliver Stone production and I loved them.
It should not be this way (because, ideally, everything should perform the way it’s supposed to), but I always find it exciting when something functions the way its creator intended. Posters, at their most basic, are meant to engage the viewer and entice them into caring about whatever happens to be printed on them. So much substandard design floating around the world, bombarding us at every turn, makes it even more important to have something which stands out, something which grabs the viewer’s attention. And that’s exactly what happened when I saw the poster for Savages.
There isn’t one particular thing I can point out that makes the Savages poster spectacular. Maybe it’s the colors, or the hierarchy of the type and its relation to the images. In retrospect, it isn’t even that fantastic. Regardless, it held my attention long enough to cause me to seek out the trailer when I next found myself browsing the internet. And in the end, that’s exactly what it’s supposed to do.
[Read More + Posters & Trailer after the jump...]