It should not be this way (because, ideally, everything should perform the way it’s supposed to), but I always find it exciting when something functions the way its creator intended. Posters, at their most basic, are meant to engage the viewer and entice them into caring about whatever happens to be printed on them. So much substandard design floating around the world, bombarding us at every turn, makes it even more important to have something which stands out, something which grabs the viewer’s attention. And that’s exactly what happened when I saw the poster for Savages.
There isn’t one particular thing I can point out that makes the Savages poster spectacular. Maybe it’s the colors, or the hierarchy of the type and its relation to the images. In retrospect, it isn’t even that fantastic. Regardless, it held my attention long enough to cause me to seek out the trailer when I next found myself browsing the internet. And in the end, that’s exactly what it’s supposed to do.