I am a stickler for good design. I can’t help it. If I had any friends, they would most likely hear me griping about how abysmal this sign’s kerning is, or how gut-wrenching something was photoshopped at every place we went (luckily for them, they don’t exist).

But, just like film, design has the capacity to be SO bad it’s good. Logos, which require the designer to take in all the pertinent information of a complex idea and then digest down into a single mark, are notoriously hard to create. Because of this, we usually find ourselves with a lot of templated, half-assed work which takes the most obvious representations of their concept, and tosses them together without much thought or consideration for what they are trying to represent [Read More...]